Stories by Alex Stanton

•	Twitter's Lessons for Crisis Communications (Crisis Communications) Tue., Jan. 17, 2023 Seven teachable moments from Elon Musk’s recent imbroglio of controversies that can be applied to crisis communications situations.

•	PR Spring Cleaning: Time for a Reputational Audit (Professional Development) Tue., May 31, 2022 Now is the time for communicators to focus on the opportunities and challenges ahead.

•	A 2022 Wish: Plan To Manage Your Crisis Risks (Crisis Communications) Wed., Jan. 19, 2022 Why planning ahead and putting in the time and effort toward creating thoughtful, workable crisis communications plans is one of the best investments companies and organizations can make in 2022.

•	Building Confidence Amid the Pandemic (Financial PR & Investor Relations) Thu., Aug. 6, 2020 Why financial services firms should pay careful attention to the needs of furloughed employees. (2 reader comments)

•	Avoid the ‘Call Center’ Approach to Crisis (Crisis Communications) Wed., Jan. 22, 2020 Why offering rapid, uniform responses to crises will always be a second-rate solution to providing authentic, nuanced messages that are tailored to the needs and motivations of specific audiences.

•	The Power of Financial Content (Financial PR & Investor Relations) Wed., Aug. 14, 2019 Three keys to unlocking a content marketing program for financial services clients. (1 reader comment)

•	Managing Sudden Leadership Changes (Crisis Communications) Mon., Jan. 28, 2019 Why an unexpected departure from the C-suite need not devolve into a crisis. (2 reader comments)

•	The Past as Prologue (PR Commentary) Fri., Jul. 6, 2018 As PR ponders its future, traditional media platforms have suddenly become a major influence once again, underscoring the adage that the more things change, the more they remain the same. (1 reader comment)

•	Influencer Marketing, Media Relations Pack One-Two Punch (Marketing Communications) Fri., May 18, 2018 As influencer marketing gains prominence, it's up to PR pros to determine how best to engage the people and organizations that can be supporters as well as detractors. (1 reader comment)

•	Response Versus Reputation Enhancement (Crisis Communications) Thu., Jan. 21, 2016 While speed is always important, a thoughtful and successful crisis communications approach also requires keeping the longer-term implications of an organization’s reputation in proper focus.

•	Dynamic Media Environment Blurs Crisis Lines (Crisis Communications) Wed., Jan. 14, 2015 Where does one news cycle end and the next begin? What’s the difference between “traditional” and “digital” media?  Where’s the line between reporting and advocacy? Does credibility still matter?